Strategic Approach

In Find Your Weird™*, I co-create strategy with founders and CEOs who want to show up in a way that feels like them and still stand out on LinkedIn. These case studies highlight the thinking behind the content: how we positioned the message, structured the story, increased engagement and built trust with their audience.*

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Case Study #1: CEO

• Client Goal: Begin personal brand, share thought leadership on LinkedIn, become more confident posting on LinkedIn

• What I Did:

  • Co-developed his LinkedIn content strategy, content and post angles
  • Supported client before, during and after posting
  • Identified key differentiators and storytelling opportunities
  • Created a content calendar with prompts for client to follow

• Results:

  • Client went from being nervous to post content to posting freely on his own
  • Dramatically increased audience trust and engagement:
    • 176% increase in likes
    • 225% increase in comments
  • Connected with his audience in a more personal way. Rather than sounding “professional” and only giving how-to tips, he shared more personal content tied to his experience
  • Received DMs from other CEOs and professionals with support and opportunities

• Client's Words:

  

• Client Post:

Case Study #2: Founder, CEO, Business Coach

• Client Goal: Sound less boring/professional, clarify brand message and connect with audience on LinkedIn
• What I Did:
  • Guided her through my Find Your Weird™ method to uncover her core message and narrative themes
  • Identified key differentiators and emphasis on storytelling
  • Co-developed her LinkedIn content strategy
• Results:
  • Dramatically increased audience trust and engagement:
    • 140% increase in likes
    • 204% increase in comments
  • Connected with her audience in a more personal way
  • Increased my client’s confidence in sharing more personal content
  • More DMs from ideal clients
  • Client created a series of 5 posts dedicated to this approach
  • Client tagged me in all of her posts, leading to my own increased visibility, DMs and engagement
  • Client asked me to be a guest on her LIVE webinar where she highlighted her results from our work together (see client video testimonial)
• Client’s Words:
  • Client Video Testimonial
• Client Posts: